Discuss the impact of funding on media products.
Funding is extremely necessary for the process of producing and exhibiting a film. This is the first step for creating a movie since most filming equipment is costly. After a film has completed the filming process, the institutions that make them have many opportunities to choose from. Synergy can take place after the film has been broadcasted and can benefit companies majorly. Even this part of the process is cost-effective, and funding is required to achieve the goals of these major companies. The institutions receive their funds again through the audience depending on how successful their film truly is. Hobbs and Shaw had a production cost that was approximately $200 million dollars. This seems like an insane amount of money for a production, but realistically this is not the case. The production of a film alone can have a significant budget depending on what props and equipment are needed. Creating merchandise relating to a specific film can also drag along an outcome with a price. For example, when Frozen 2 collaborated with Mc Donalds to make a happy meal toy they utilized synergy to gain profit. Before the distribution of a film, an audience must first be entertained and intrigued by the idea of that movie. If there is no attraction towards a product there is no way to promote it. For Jurassic Park, the institution invested in distribution highly and in return the film profited over one billion dollars. This just comes to show how marketing techniques like cross promotion can be highly beneficial in the event of gaining additional funding back. Similarly, the Ugly Dolls company used posters to market their film. These posters had a variety of designs and they must have printed a large amount of copies. Compared to the amount of money spent on this film, the movie was a failed attempt regarding making money. Sometimes in the film industry the outcome can be disappointing especially considering the amount of funding that is required to even begin filming. Most institutions take advantage of charging an audience to view their product. This strategy can cause other individuals including me to stream these films in different ways. I would prefer to download the movie myself rather than purchasing the overcharged DVD that they distribute to stores. I believe that the impact of funding on media products can be beneficial depending on if you use your money wisely. Many institutions have successfully created and distributed products that have made a larger profit compared to the original funding that they put down. The funding used for a media product can change the film completely for better or for worse.
