Codes and Conventions

I learned many new things on the last project assigned to create a commercial. During the process, I learned how to edit correctly to produce a visually appealing final product. Creating a commercial allowed me to experience how directing behind the scenes truly is and how important it is to the production. I learned about a series of camera angles, shots, and movements that helped me succeed in making a commercial to persuade others to attend Fort Lauderdale High. Last project we did not prioritize our time right since we had to switch editing software mid way through the process. Instead of Pinnacle Studios we ended up using iMovie which was more accessible to us. This was a major setback because we did not have enough time to edit our commercial like we originally wanted to.

We decided to chose “I Gotta Feeling” by the Black Eyed Peas. We decided on this song since we all were familiar with it and we believe that it will be the best option to act out for a music video. The genre of our song is Pop and our song is very upbeat and exciting. This song is the best choice because the lyrics tell a story and this is perfect for us to make different scenes for. We also chose this song because not many people will most likely since it was released a while ago. My group wants to be unique and work on something that no one else will end up doing. Since the genre of our song is well known hopefully people will still follow along with the message in our music video.

1. Initially our costumes will consist of pajamas since our music video will start when we are chilling on the couch in the beginning. We will then change out of these clothes into dress up clothes to go out for a night.
2. The lighting for our music video will first be bright when we are in the house preparing to get ready. Towards the end the lights will be flashing and there will be a change in lighting.
3. We will be acting in the beginning like we are getting ready excited for a night out. Then we will be in a party setting that matches the song’s upbeat rhythm.
4. We will utilize makeup when we are getting ready during the first part of our music video. Our makeup will be shown during the last scenes as well when we have our full costumes on.
5. The props we will use include will correlate to the lyrics of the song we chose. We will include props such as red solo cups, makeup, and accessories.
6. First, our music video will take place in a house. Our next setting will have a resemblance to a club with bright lights etc.