Editing

      In class we worked on touching up our commercials with the use of editing on a software. For the start of class we initially attempted to import all of our footage into Pinnacle Studios. The software was not having any issues in particular other than that it was working at a much slower pace than we would’ve preferred. My group decided on using IMovie for our film since the software is easier to access and we all are more familiar with how to use it. We put all of our clips together and seeing all of our footage put together gave us a vision of what our final product will look like without all of the added on features. We will include transitions, a score, and text to enhance our commercial and to help persuade people to join our school Fort Lauderdale High. We trimmed our clips to cut them to the right amount and we tried to make our commercial exactly 30 seconds. Our music for our film must be upbeat and persuasive to get our message across to the audience. Not only do we need to measure and make sure that the film is not under 30 seconds, we also must make sure that it is not longer than the time requirement. We also had to determine which clips to include since some of our footage did not turn out how we expected.
      IMovie is the best choice for our commercial because we are able to fix our film in the easiest way possible but most effective. I have experience using IMovie when working on other commercials for different projects. Practice makes perfect and I’ve had my fair share of practice for film making using the software. During the filming process we took multiple takes of each scene to ensure that we would have options just in case something would come up and ruin our idea of the commercial. I utilized our storyboard to place our footage clips in the correct spots and then I made sure that the film flowed well and wasn’t choppy or hard to watch. Pinnacle studios is also very useful and simple because by simply dragging the clips, music, and titles you could put together a whole commercial that is put together. However, Pinnacle Studios was having trouble with speed and we figured that we would be better off using the app that we all can access on our cellphones, IMovie. Both softwares have about the same features and they both have the same purpose. Personally, I believe that IMovie was the best option because Pinnacle Studios would not even start up for my group. I chose to apply music throughout the commercial to maintain the mood for the whole film.
      Our final product was well put together and had many elements towards the end that we decided to include. The score we included really helped with creating an image for our commercial. After putting all of our clips into one we could see how all of our footage looked when brought together. Text/titles were additionally added as well for the audience to have a better understanding of what we were trying to communicate. The editing process has many components that everyone must include and we made sure that we were not missing anything that was a necessity for our final product of our commercial. When double-checking the footage we took we noticed that we got at least one good shot for each scene that we wanted to show. This was a major relief because we did not have the option to film again if any of our footage did not work. Another reason why the editing process was smooth was we reached the requirement for time for our final product. Although we came across a bump in the road with Pinnacle Studios, we were still able to create a better copy of our commercial in IMovie before our time limit was up. My group is proud of how our commercial turned out and we look forward to showing the final product that we worked to produce.