During the opening sequence of the film, there are nine titles displayed. The images that are prioritized in the opening sequence are of tall buildings in a city. The connotation that the images carry are uplifting surprisingly, since the view is shown from high above even though the film belongs to the horror genre. The font color of the titles is hot pink, which represents femininity and the state of being delicate. The genre is reinforced through symbolic and technical codes by the score that is included and the editing that is slowed down. This film does not have any special effects, and this can make it scarier to viewers since the scenes more realistic. The shots in the opening are all of New York City and they paint the city as a lonely place. The film establishes an enigma from the outset by the creepy music and the contrast between the title colors and the shots that were used. To ensure the film appeals to the target audience the perfect score is included along with the connotation that is behind the images that the producers incorporated. The technology has been used effectively by the transitions that are used, the slow editing, music, title font/color, and lastly the camera angles/shots themselves.
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